Why do we wear blue jeans?
Why do we wear blue jeans? Probably because we choose to. They are durable, comfortable and easy to wear. They also last longer than conventional trousers. Jeans mean different things to different people. Does this explain their wide appeal? The classic symbol of the American West is now a staple in wardrobes for men and women around the world. Today half the world appear to wear them. Okay, there are exceptions - like parts of China, South Asia and the Middle East. But who invented jeans and when? In the 19th century a Nevada tailor called Jacob Davis was asked to make a pair of sturdy trousers for a local woodcutter. Davis struck upon the idea of reinforcing them with rivets. They proved to be extremely durable and were soon in high demand. They were worn as workwear by labourers on the farms and mines of America’s Western states. The reason for their success has as much to do with their cultural meaning as well as their physical construction.
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