J’adore Blackpool, Chuck: YouTube lures the French to the British seaside resort
British seaside resort Blackpool is hoping to attract a throng of French visitors after relaunching itself as a romantic and sophisticated holiday destination. Tourism chiefs have harnessed the power of YouTube with a new 90-second film that’s artfully shot. Its images include the town’s famous tower, trams and fairground. It features the dulcet tones of a pretty French girl Valerie in a chic Parisian style art deco cafe in Blackpool.
The mini drama, entitled ‘Blackpool - J’aime la Tour’, (I love the tower) aims to put the resort on the map as greater numbers of French tourists are predicted to visit the UK this year on the back of a strong euro. The promotional video shows the French girl’s fear of leaving Blackpool – the town she has fallen in love with. The film uses stylish flashbacks of Valerie enjoying the resorts attractions with her Lancastrian boyfriend before she orders a Lancashire hotpot* in French in a cafe in Stanley Park, Blackpool.
Category: Leisure / Holidays in UK / Blackpool
