Social networking users migrate to smaller platforms

Today let’s talk about social networking users, some of whom are now migrating to smaller platform apps like Snapchat, Vine and WhatsApp, a messaging tool Facebook recently bought for US$19m. All have seen huge growth, primarily because they are used on mobile devices.

These newer services encourage users to target personalised messages to individuals or small groups instead of broadcasting posts to large networks of people.

Category: Social Networking / Apps / Social Tools